SAP CRM vs. Microsoft Dynamics Comparison

What is SAP CRM?

Whether stand-alone or if companies are already working with other SAP tools - the SAP CRM system can easily be linked and is also relevant for small and medium-sized businesses. Through the automated configuration of offers and contracts, users can avoid the time-consuming manual creation. SAP CRM also allows the prioritization of leads and opportunities, storage of customer data in one place, and the enhancement of sales productivity with tools for collaboration, interactive dashboards, and customer analytics. This allows users to keep track of their progress in the sales process, reveal potential, and see which customers should be addressed again.

What is Microsoft Dynamics 365 Sales?

Microsoft Dynamics 365 Sales is a CRM tool that allows a sales team to manage a customer database and map their entire sales processes, from lead generation to completion. Salespeople can document all their customer contacts and also evaluate leads, for example. The CRM tool is directly linked to Office 365 and also connected to the Sales Navigator of LinkedIn, a business network also belonging to Microsoft. Microsoft's B2B app store, AppSource, offers the opportunity to expand the tool with additional features.