Salesforce Data Cloud vs. Klaviyo

What is Salesforce Data Cloud?

Salesforce Data Cloud is a customer data platform that allows marketers to use intelligent, meaningful, and reliable data from a central information source as a single source of truth. It automatically combines data in real time from different sources, creating a complete view of all customers. The tool enables intelligent segmentation and personalized customer approach, which can be scaled across various channels such as email, mobile, web, and advertising.

What is Klaviyo?

Klaviyo is a US-based marketing automation tool that is particularly aimed at e-commerce companies. It is compatible with common shop systems such as Shopify, Woo Commerce and Magento. Klaviyo allows users to segment their customer data and send automated emails and SMS messages from the customer database to increase revenue per customer. Users can also build multi-level "email flows" with welcome emails, discounts or review requests. In addition, the database can be linked to social advertising measures to target Custom or Lookalike Audiences on Facebook. Klaviyo is a GDPR-compliant email marketing software.

You can get advice on email marketing with Klaviyo from our partner Inbox Marketing.