ProCampaign vs. Bloomreach

ProCampaign is a SaaS customer engagement platform developed in Germany, that supports digital marketing teams in managing customer relationships in a targeted manner and personalized campaigns, such as loyalty programs, in omnichannel marketing. automated implementation. The customer data platform enables the secure and data protection-compliant collection and use of first-party customer data. 

With already integrated tools such as e-mail and SMS campaign editors, meta, Google and TikTok lead ad connectors, workflows, journey builders and wallet passes, the entire cross-channel customer journey with central customer profiles can be efficiently and automated. ProCampaign acts as an agile speedboat compared to the to the more cumbersome large ships on the market.

Thanks to the 360° customer view, all teams in the company can gain valuable insights from first-party data and thus increase customer satisfaction and loyalty. Dashboards and reports help to evaluate and optimize the measures. 

The user-friendly interface and efficient interfaces ensure uncomplicated integration  and ease of use. ProCampaign fulfills highest security standards, is ISO 27001/27701 certified, fully EU GDPR and BFSG/EAA compliant and stores all data exclusively in its own data center (colocation) in Germany.