Marketo Engage vs. Mailingwork

What is Marketo Engage?

Marketo is a lead management and marketing automation tool that acts as a link between marketing and sales. With this software, users can interact with customers via their own website as well as via the channels: Email, Display, Mobile and Social in a personalized and automated manner – this applies to both existing and new customers. Originally, Marketo was a B2B marketing tool; since the company was bought by Adobe in September 2018, Marketo has increasingly been targeted towards B2C users.

MAILINGWORK is a powerful email marketing software for the sophisticated requirements of SMEs and the enterprise segment. Thanks to the integrated multi-account function, companies with several locations or brands can manage their email marketing centrally. MAILINGWORK's service philosophy is paramount: customers benefit from a personalized onboarding process and reliable technical support that accompanies them on their path to success. In addition, the server location in Germany guarantees the highest security and data protection standards.

Personal Onboarding

Personal onboarding ensures that the software is integrated into existing processes and toolsets in the best possible way. German-language telephone and e-mail support is also available.

Multi-Account Solution

MAILINGWORK's multi-account solution presents itself as an opportunity for groups or companies to centralize and automate their email marketing for multiple locations, brands or customers. The global editorial system enables the distribution of content, templates, mailings or campaigns to various sub-accounts. Global reporting provides an overview of the performance of all sub-accounts.

White Label Feature

With the white label function, companies and agencies can display MAILINGWORK completely in their own branding, enabling seamless integration into their own brand image.