Marketo Engage vs. Inxmail

What is Marketo Engage?

Marketo is a lead management and marketing automation tool that acts as a link between marketing and sales. With this software, users can interact with customers via their own website as well as via the channels: Email, Display, Mobile and Social in a personalized and automated manner – this applies to both existing and new customers. Originally, Marketo was a B2B marketing tool; since the company was bought by Adobe in September 2018, Marketo has increasingly been targeted towards B2C users.

What is Inxmail?

According to its own information, over 2,000 customers worldwide trust Inxmail's GDPR-compliant email marketing solutions. The software can be networked with many specialized systems such as CRM and CMS, online shop and campaign management tools, and social media platforms via interfaces. Newsletter templates can be easily created in your own CI. Practical features, such as the configuration of target groups that can be supplied with individual mailings or attachments, make the mailings more efficient. Customers can be encouraged to enrich and keep the data base up to date with information such as their date of birth via web forms. Since July 2021, Inxmail has had a new solution on the market that changes the editorial process. This makes it easy, quick, flexible and successful to implement creative campaigns.