Marketo Engage vs. GetResponse

What is Marketo Engage?

Marketo is a lead management and marketing automation tool that acts as a link between marketing and sales. With this software, users can interact with customers via their own website as well as via the channels: Email, Display, Mobile and Social in a personalized and automated manner – this applies to both existing and new customers. Originally, Marketo was a B2B marketing tool; since the company was bought by Adobe in September 2018, Marketo has increasingly been targeted towards B2C users.

What is GetResponse?

GetResponse is an affordable, user-friendly online marketing platform focused on email marketing, designed to help businesses of all sizes manage their digital marketing activities effectively. With GetResponse, users can send newsletters, segment contacts, automate communication along the customer journey, and create landing pages and entire websites. Additional tools such as webinars, sales funnels, and e-commerce integrations demonstrate why it is a versatile solution for online marketing. After over 26 years in the email marketing and marketing automation industry, GetResponse is now entering the field of content monetization. The AI-powered online course platform and the paid newsletter option bridge the gap between email marketing, online marketing, and content monetization.