Marketo Engage vs. eworx Marketing Suite

What is Marketo Engage?

Marketo is a lead management and marketing automation tool that acts as a link between marketing and sales. With this software, users can interact with customers via their own website as well as via the channels: Email, Display, Mobile and Social in a personalized and automated manner – this applies to both existing and new customers. Originally, Marketo was a B2B marketing tool; since the company was bought by Adobe in September 2018, Marketo has increasingly been targeted towards B2C users.

What is eworx Marketing Suite (eMS)?

The eworx Marketing Suite (eMS) offers you all the functions you need for efficient email, WhatsApp and event marketing. With eworx, you can quickly implement automated campaigns that generate high conversion rates and customer loyalty through personalized content and AI-assisted sending optimization.

Impress your target groups with professional newsletter templates in your corporate design and simplify your event management - from defining your target groups to managing participant lists - from registration to smooth check-in.

Global players, innovative SMEs and public organizations with the highest data security requirements rely on eworx because they are not only looking for a modern software solution for email and event marketing, but also for a reliable partner who is there for them personally and supports them with tailor-made solutions to achieve their ambitious marketing goals.