Marketo Engage vs. Evalanche

What is Marketo Engage?

Marketo is a lead management and marketing automation tool that acts as a link between marketing and sales. With this software, users can interact with customers via their own website as well as via the channels: Email, Display, Mobile and Social in a personalized and automated manner – this applies to both existing and new customers. Originally, Marketo was a B2B marketing tool; since the company was bought by Adobe in September 2018, Marketo has increasingly been targeted towards B2C users.

What is Evalanche?

Evalanche is a best-of-breed marketing automation platform engineered for the sophisticated needs of mid-market and enterprise organizations across the DACH region.

Core Capabilities: Email Marketing, Marketing Automation, Lead Management, Multi-Tenant Architecture

With professional services and industry best practices, Evalanche empowers enterprises to deploy complex, cross-channel marketing and sales automation programs successfully.

Ideal for organizations with in-house IT, established CRM systems, and complex marketing workflows.

Best-of-Breed Flexibility: Seamless integration with existing systems without vendor lock-in.

Scalable campaign management
Multi-tenant capability for distributed teams
Comprehensive reporting and ROI measurement

Evalanche delivers strategic value to organizations seeking to extend beyond basic marketing automation functionality, enabling true enterprise-level marketing orchestration.

Differentiator: Unlike all-in-one solutions, Evalanche complements existing CRM platforms (SAP, Salesforce, Microsoft, DACH-specific CRMs), providing specialized functionality and measurable business impact.

How does Evalanche work?

Evalanche enables enterprise marketing teams to strategically automate processes across existing technology stacks, ensuring efficiency, scalability, and measurable results.

Content and campaigns are managed intelligently across multiple channels, aligned with enterprise structures such as multi-unit or multi-brand organizations.

Key Features:

Native integration with CRM systems via secure connectors
Multi-tenant architecture for international or decentralized teams
Compliance and audit-ready reporting (GDPR-compliant, ISO-certified)
Scalable automation to support enterprise growth initiatives

Where is Evalanche hosted?

Hosted in Germany in ISO 27001 TÜV-certified data centers
Fully GDPR-compliant and engineered for enterprise requirements
Comprehensive security architecture protecting data against loss, theft, or misuse