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Marketing Automation
Marketo Engage
Compare to ActiveCampaign

Marketo Engage vs. ActiveCampaign

Marketo Engage

16 Reviews

What is Marketo Engage?

Marketo is a lead management and marketing automation tool that acts as a link between marketing and sales. With this software, users can interact with customers via their own website as well as via the channels: Email, Display, Mobile and Social in a personalized and automated manner – this applies to both existing and new customers. Originally, Marketo was a B2B marketing tool; since the company was bought by Adobe in September 2018, Marketo has increasingly been targeted towards B2C users.

ActiveCampaign

59 Reviews

What is ActiveCampaign?

ActiveCampaign is an AI-first, end-to-end marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing.

With AI, goal-based automation, and 950+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results for their unique business.

ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities–where ideas become impact and potential turns into real results.

Inxmail

DYMATRIX Customer Experience Platform

Reviews

Reviews (16)

Reviews

7 Reviews

3 Reviews

4 Reviews

1 Reviews

1 Reviews

Reviews (59)

Reviews

32 Reviews

19 Reviews

6 Reviews

0 Reviews

2 Reviews

Reviewers' assessments

Marketo Engage

Reviewers' assessments

5.3

Ease of use

Marketing Automation

Average: 8.8

8.1

Meets requirements

Marketing Automation

Average: 9.1

7.3

Customer Support

Marketing Automation

Average: 9

5

Ease of setup

Marketing Automation

Average: 8.6

ActiveCampaign

Reviewers' assessments

8

Ease of use

Marketing Automation

Average: 8.8

8.4

Meets requirements

Marketing Automation

Average: 9.1

7.7

Customer Support

Marketing Automation

Average: 9

7.6

Ease of setup

Marketing Automation

Average: 8.6

Pricing

Marketo Engage

Pricing

Enterprise

Upon request

Hervorragend geeignet für global verteilte Teams, die Folgendes benötigen: Verwaltung mehrerer Marken und großer Teams an verschiedenen Standorten, Bereitstellung einer kohärenten Strategie und Maximierung der Effizienz über verteilte Teams hinweg sowie Anpassung jedes Aspekts der Automatisierungsbemühungen an hochentwickelte Anforderungen

Ultimate

Upon request

Ideal für fortgeschrittene Vermarkter, die das volle Potenzial der Marketingautomatisierung und -messung ausschöpfen, den genauestmöglichen ROI mit Verkäufen von jedem Kontaktpunkt nachweisen und Strategien vor der vollständigen Implementierung von Kampagnen testen und validieren möchten

Prime

Upon request

Ideal für fortschrittliche Marketer, die: von begrenzten Automatisierungstools umsteigen, sowohl Lead- als auch Account-basierte Strategien von derselben Anwendung aus unterstützen und den Kundenlebenszyklus mit dem Vertrieb rationalisieren und KI zur Leistungsmaximierung nutzen möchten

Select

Upon request

Hervorragend geeignet für Growth Marketers, die Folgendes anstreben: Skalierung von Marketingmaßnahmen und Engagement, Aufrüstung von begrenzten Marketingautomatisierungs- und E-Mail-Marketing-Tools und Nachweis der Auswirkungen auf Umsatz und Wachstum

ActiveCampaign

Pricing

Starter

From €15.00/ Month

Für Solopreneure, deren Marketing mühelos ablaufen muss, während sie ihr Geschäft betreiben.

Plus

From €49.00/ Month

Für kleine Teams, die sich auf die Gestaltung hervorragender Erlebnisse während des gesamten Kundenlebenszyklus konzentrieren.

Pro

From €79.00/ Month

Für Teams, die experimentieren und ihre Marketingmaßnahmen optimieren möchten.

Enterprise

From €145.00/ Month

Für wachsende Teams in größeren Organisationen, die ihr Marketing in großem Umfang personalisieren möchten.

Screenshots & Videos

Marketo Engage

Screenshots & Videos

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ActiveCampaign

Screenshots & Videos

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All products All Services All Software Categories All Service Categories Imprint Data Protection Terms & Conditions For software providers Community Guidelines RSS-Feed