Google Display & Video 360 (DV360) vs. Google Analytics 360 (GA360)

What is Google Display & Video 360?

With Google Display & Video 360, the management of display and video campaigns is combined in one tool - from media planning to ad creation. The tool was developed for companies of all sizes and offers various functions that provide an overview of all display ads.

Key features include:

Merging all advertising data and workflows: With Google Display & Video 360, performance data from different tools can be merged. This allows video and display ads to be better compared or designed with each other.

All target group information at a glance: With DV360 all target groups can be accessed. Whether setting keywords, demographic characteristics or remarketing measures - these functions are combined in Google Display & Video 360.

Predict reach: Campaigns can be planned based on automatically generated reach and frequency forecasts. This function can be particularly helpful in optimizing the campaign budget.

Automatic bidding: Manual campaign optimizations are not mandatory to improve performance. DV360 offers automatic bidding based on machine learning algorithms.

Bulk settings for large companies: With thousands of campaigns, editing individual display ads is tedious. That's why DV360 makes it easy to make changes to multiple campaigns.

Support & Support: Google Display & Video 360 offers premium support through certified partners like Digitl. This means that if you have any questions or problems, you will receive quick and competent help.

Additional benefits of Google Display & Video 360:

Advanced ad and video formats for promotional content
Marketplace for finding new video advertising spaces
Cross-team creative workspace Digitl GmbH

Digitl GmbH

Digitl is a Google certified Sales & Service Partner for Google Display & Video 360 and the entire Google Marketing Platform. With a large team of experienced Analytics Consultants, Data Scientists, AdTech Experts, Data Engineers and Cloud Architects, Digitl advises and supports the implementation and ongoing maintenance of Google Display & Video 360. This includes both education and training as well as the further use of data for improving marketing efficiency, setting up a data protection-compliant first-party data infrastructure and visualizing information.

What is Google Analytics 360?

Google Analytics 360 is the premium version of Google Analytics (GA4), specifically designed for businesses of any size. It offers advanced features and tools that enable businesses to more effectively analyze and use website and app data.

Key features of Google Analytics 360 include:

Increased data storage capacity: Google Analytics 360 offers higher data storage capacity than the standard version of GA4. This allows businesses to collect and store more data, which can lead to more accurate analysis.

Unsampled Data: Google Analytics 360 offers unrestricted data sets, unlike the standard version, which uses samples when there are high access numbers. This provides a complete and accurate picture of website and app usage.

Data import: Google Analytics 360 allows data to be imported from other sources, such as CRM systems or marketing automation platforms. This allows all data to be analyzed in one place, providing a better overview of marketing and sales activities.

Advanced reports and analysis: Google Analytics 360 offers a range of advanced reports and analysis that enable businesses to more deeply analyze their website and app data. These include:

Cross-platform analysis: Analyzes the use of websites and apps simultaneously to provide a comprehensive picture of user behavior.
User-Centric Analysis: Analyzes user behavior on an individual level to create personalized experiences.
Predictive Analytics: Utilizes machine learning and AI to predict future trends and behaviors.

BigQuery Export: Google Analytics 360 allows raw data to be exported to BigQuery. This allows data to be combined with other data sources for even more comprehensive analysis.

Machine Learning & AI: Google Analytics 360 uses machine learning and AI to help better understand and use data. For example, personalized insights and recommendations are automatically given.

Contract & SLAs: Google Analytics 360 is an Enterprise product. Accordingly, there are legally binding contracts and clearly formulated Service Level Agreements (SLA) and privacy agreements.

Support & Support: Google Analytics 360 offers premium support through the certified partner Digitl. This means that quick and competent help is available in case of questions or problems.

Additional benefits of Google Analytics 360:

Access to new features: Google Analytics 360 users receive early access to new features and beta versions.
Dedicated contact person: Digitl is a certified Google Analytics 360 partner and offers individual services around Google Analytics: From implementation to complex data science analysis and links with marketing and cloud technology.
Trainings and certifications: Digitl offers trainings and certifications for Google Analytics 360 to optimally prepare employees for the use of the platform.

Google Analytics 360 is the ideal solution for businesses that want to analyze and use their website and app data more effectively.

Digitl GmbH

Digitl is a Google-certified Sales & Service Partner for Google Analytics 360 and the entire Google Marketing Platform. With a large team of experienced Analytics Consultants, Data Scientists, AdTech Experts, Data Engineers and Cloud Architects, Digitl advises and supports the implementation and ongoing maintenance of Google Analytics 360. This includes training and training as well as the further use of data to improve marketing efficiency, the setup of a data protection compliant first-party data infrastructure and visualization of information.