Emarsys vs. Bloomreach

What is SAP Emarsys?

SAP Emarsys is the customer engagement platform from SAP that enables companies to provide personalised, AI-supported omnichannel experiences. The intelligent CX solution is designed for scalability and expansion and integrates trade, sales, service, marketing and customer data. This enables companies to exceed their customers' expectations with relevant real-time interactions. Whether you are a digital upstart or a global corporation, SAP Emarsys helps companies deliver the best customer experience and provide customers with exactly the products, information and experiences they need, at the right time and in the right place.

Is SAP Emarsys the marketing platform that best suits your requirements, goals and system infrastructure? Publicare, a certified SAP Emarsys partner, can help you evaluate Emarsys and select the appropriate modules, as well as set up the solution and integrate it with your existing systems. Our experienced consultants can help you unlock the full potential of SAP Emarsys for your business – from selection and successful implementation to the step-by-step expansion of your multichannel CRM marketing.

What is Bloomreach?

Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an e-commerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping. The company has multiple AI patents and serves global brands that include Williams-Sonoma, Bosch, Puma, and Marks & Spencer.