Clarabridge CX Social (zuvor Engage) vs. Falcon.io

What is Clarabridge CX Social (formerly Engage)?

Clarabridge Engage has undergone two name changes in recent years. The software became known as Engago and after being acquired by Clarabridge, it became CX Social. Today, the engagement tool is known as Clarabridge Engage and helps to keep an eye on customer communication via social media. Messages from Facebook, Twitter, Instagram, Whatsapp & Co. are centrally collected and analyzed for their content. This allows the marketing team to quickly respond to cries for help or complaints. At the same time, the complete communication history across all channels with the customers is visible. Of course, you can also respond directly via Clarabridge Engage.

What is Falcon.io?

Falcon.io, a software from neighboring Denmark, sees itself as a central solution for all requirements in social media marketing. This allows you to keep an overview of activities on your own social media channels, plan and control content ideally, and create advertising campaigns. In addition to monitoring activities, Falcon.io is supposed to provide valuable insights, including: what interests prospects and what topics they are discussing. Different packages are available, the price for small teams starts at $129 / month.