Braze vs. Bloomreach

What is Braze?

Braze's Customer Engagement Platform enables businesses to offer their customers relevant experiences in real time. The interactions - whether via email, SMS, mobile or web push, or within an app - assist users in building a personal connection with their customers. The functionality of the tool primarily lies in the cross-channel personalization of notifications and interactions, customer retention, campaign optimization through detailed reporting, and data management. Braze offers on-demand customer packages with the desired services. The software now counts more than 1,000 customers in 50 countries.

What is Bloomreach?

Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an e-commerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping. The company has multiple AI patents and serves global brands that include Williams-Sonoma, Bosch, Puma, and Marks & Spencer.

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