Braze vs. ActiveCampaign

What is Braze?

Braze's Customer Engagement Platform enables businesses to offer their customers relevant experiences in real time. The interactions - whether via email, SMS, mobile or web push, or within an app - assist users in building a personal connection with their customers. The functionality of the tool primarily lies in the cross-channel personalization of notifications and interactions, customer retention, campaign optimization through detailed reporting, and data management. Braze offers on-demand customer packages with the desired services. The software now counts more than 1,000 customers in 50 countries.

What is ActiveCampaign?

ActiveCampaign is an AI-first, end-to-end marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing.

With AI, goal-based automation, and 950+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results for their unique business.

ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities–where ideas become impact and potential turns into real results.