ADFERENCE vs. Perpetua

What is ADFERENCE?

The ad-tech company ADFERENCE has been a subsidiary of ABOUT YOU since 2019 and supports advertisers in creating and continually optimizing Amazon Ads campaigns automatically. The software uses machine learning algorithms to fully automate the optimization of budgets, keywords, and bids along different strategies. ADFERENCE currently manages an advertising budget of over 500 million Euros. Pricing: Choice between 5 packages - starting with the "Starter" from €199/month.

What is Perpetua?

Perpetua refers to itself as a "Performance-Software for Amazon Advertising". Basically, it aims to provide users with AI-based optimization of PPC ads and useful competitive insights. The solution operates with a combination of keyword clustering, sales and revenue forecasts, analyses of seasonality and other key factors. According to its own statements, Perpetua provides everything needed to be "Advertising Ready" – meaning bid automation, Amazon SEO and listing optimization, keyword research or keyword harvesting, keyword tracking and profit analyses. The eponymous Berlin developer company offers Perpetua in three bundles – starting from 178 Euros per month. However, AI-based automations are only available with the Advertising Expert Plus for 419 Euros.