Data driven Influencer Marketing for Profitable E-Commerce Growth
Ad Specialist is an agency specialized in data-driven influencer marketing. The focus lies on scaling direct-to-consumer brands through measurable campaigns, profitable platform strategies, and performance-oriented creator partnerships. The goal is to help e-commerce companies build and expand a sustainable, profitable revenue channel through influencer marketing.
Success & Recognition
With more than 10,000 actively managed campaigns and over €50 million in media budget, Ad Specialist is among the most experienced partners for performance-driven influencer marketing.
In 2024, the agency was named “#1 Fastest Growing Marketing Company in Germany” by Statista and the Financial Times – a testament to its growth strength, operational excellence, and deep understanding of data-based marketing.
State of the Art: OMR Masterclass 2025
In May 2025, Ad Specialist hosted its own masterclass at OMR in Hamburg titled: “How Influencer Marketing Works in 2025.”
Based on a real client case, the agency presented a complete performance guide – including KPI frameworks, platform strategy, budget allocation, tracking setup, and final campaign analysis.
This session provided a transparent look into the agency’s methodology – and delivered concrete learnings for brands looking to implement their own data-driven influencer marketing strategies.
👉 Watch now: OMR Masterclass – How Influencer Marketing Works in 2025
What Makes Ad Specialist Stand Out
Data-driven strategic consulting
Every project begins with a deep analysis of past campaigns, KPIs, and market opportunities.
Platform selection based on impact potential
Depending on target group, AOV, and conversion rates, Ad Specialist selects the most effective channels – including Instagram, TikTok, YouTube, Facebook, or Twitch.
Full-service campaign execution
From creator sourcing and briefing to tracking, monitoring, and reporting – Ad Specialist handles the full operational process.
Sales-focused creator partnerships
Only creators with proven sales impact, high trust, and strong community engagement are selected.
Forecasting & campaign planning
The agency's proprietary ROI Calculator allows clients to estimate campaign performance and profitability in advance.
Client References (Selection)
Ad Specialist has partnered with numerous fast-growing e-commerce and D2C brands across industries, including:
HelloFresh
Emma Matratze
Clark
Enpal
Upway
MagicHolz
Oatsome
…and many more.
Approach
The collaboration follows a structured 6-step model:
Audit of existing influencer activities and key KPIs
Definition of objectives and strategic recommendations
Selection of the most suitable platforms based on audience and conversion potential
Influencer planning incl. brand fit check, briefing optimization, and audience alignment
Full campaign execution incl. tracking, content approvals, and performance monitoring
Final analysis with structured learnings and actionable next steps
What Clients Say
HelloFresh
“The team at Ad Specialist has been one of our top partners to accelerate our growth. Their unwavering commitment and passion for our brand have helped us surpass our performance goals and take HelloFresh to new heights. Their hunger to go the extra mile is unparalleled, and they integrate seamlessly into our team and processes like no other agency.”
Emma Matratze
“With Ad Specialist, we successfully identified and scaled new channels such as YouTube influencers and podcast marketing – especially because the team understands the performance DNA of brands like Emma and works with full focus and commitment toward our target KPIs.”
Upway
“Working with the Ad Specialist team has been a perfect match. Few influencer agencies can adapt strategies so flexibly and ego-free – always with a clear growth mindset.”
Clark
“An excellent sparring partner in influencer marketing – performance-oriented, experienced, and always open to challenging new campaign ideas together.”
Oatsome
“Ad Specialist isn’t just an agency for us – the team is a true extension of our brand, showing real commitment and passion for our goals.”
AG1
“The team at Ad Specialist is solution-driven, fast, and hands-on. Especially when quick and effective influencer campaigns are needed, they’re one of our go-to partners.”
The Female Company
“10/10. The Ad Specialist team are absolute experts when it comes to data-driven performance (influencer) marketing.”
Need Influencer Marketing Support?
Want to scale or optimize your influencer marketing efforts?
👉 Book a free strategy session now
More about the agency:
🌐 www.adspecialist.de
Their Promise
Ad Specialist doesn’t treat influencer marketing as a brand awareness tool – but as a scalable performance channel.
The approach is data-based, KPI-driven, and built around sustainable revenue growth. The agency sets high standards for execution and sees itself as a strategic growth partner for brands that want more than just visibility – they want results.
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