Zymplify vs. Optimizely Campaign

What is Zymplify?

With Zymplify, users can overcome working in silos and scale quickly by connecting teams, data, and technologies with a new system-based approach to growth. The Zymplify Go-To-Market Revenue Platform is specially designed to assist users in optimizing their entire revenue process. It's about more than just sales and marketing - users can bring their entire Go-To-Market team together to increase speed and work more consistently. The platform provides solutions for revenue alignment, revenue operations, and revenue insights all in one platform. Users can use early-stage buying signals, launch appealing demand generation campaigns, and automate time-consuming tasks.

What is Optimizely Campaign?

Optimizely Campaign is a professional omnichannel marketing software that allows users to create, send, and evaluate campaign mailings. According to its own statements, the simple and powerful editor supports in the creation and editing of one-shot campaigns as well as more complex marketing automations. In addition to emails, it is also possible to contact customers event-based and personalized via print, SMS, web push and mobile push. Optimizely Campaign seamlessly integrates with popular web analytics, e-commerce, and CRM systems. Users can utilize and expand APIs with various additional functions. Optimizely is a partner of the Certified Senders Alliance (CSA) and participates in their allowlisting program, which simultaneously guarantees the GDPR compliance of a sender's email marketing processes. The CSA allowlisting enables preferred delivery and better inbox placement with participating Internet service providers. According to the company, a total delivery rate of 99.8% is achieved.