Zeotap vs. ODOSCOPE

What is Zeotap?

Zeotap CDP is a Customer Data Platform (CDP) from Europe for Europe. Zeotap CDP allows brands to integrate, unify, segment and manage customer data. In doing so, Zeotap CDP places a strong focus on data protection and compliance with data protection laws. It enables brands of all sizes to offer their customers personalized experiences that can lead to better business results in marketing, sales and service. Zeotap works with brands such as Virgin Media O2, Amazon, and Audi, among others. A demo version and pricing can be requested via Zeotap's website.  

### Unique Selling Point of ZEOTAP CDP 

ZEOTAP CDP includes a 4+4 framework for achieving commercial results in 8 weeks. In addition, it offers integration for improvements in existing tools and investments through latency and cost advantages. It features 360° customer profiles, including cookie-less ID, and patented strategies for merging customer IDs for demanding use cases, as additional functionalities and capabilities of ZEOTAP CDP.

What is ODOSCOPE?

ODOSCOPE CEP is an AI-supported personalization and control software for digital sales channels. It allows users to market products specifically to the corresponding customers. Various digital touchpoints such as product listings, landing pages, newsletters or banner ads can be used. Business users act user-centred through the analysis of customer and user data and at the same time control their range with consideration of their own goals, such as CR, AOV, margins, return rates or warehouse sales. The item and range control in conjunction with holistic personalisation is carried out using AI algorithms that respond to real-time signals (session-based profiling). Users can integrate their 1st-party data from a variety of sources (e.g. master data, movement data, customer data and product data) into ODOSCOPE Customer Engagement Platform (CEP) and enhance it with public data sources. The existing CDP can be connected to the ODOSCOPE CEP if required. The ODOSCOPE CEP is suitable for unknown and known users.

How does ODOSCOPE work?

The ODOSCOPE CEP decides which products should be presented to which users and when. This knowledge can be used for detailed range and campaign control and implemented directly via the control panel. The ODOSCOPE CEP relies on "situationalisation" as the next stage of personalisation. This way, individually relevant products for customers in online shops, on websites, in apps or at other digital touchpoints can be presented to users individually, even without cookies. With real-time AI technology, the needs of the current - often unknown - user can be anticipated and predicted user and situation-specifically. Application areas are touchpoints such as product lists, news feeds, landing pages, newsletters, display banners as well as personalised recommendations in the shopping cart, on product detail pages or during the checkout process.

Is ODOSCOPE safe?

ODOSCOPE acts as a data processor and only uses the 1st-party data of its customers. The ODOSCOPE GmbH operates its own private cloud, which is hosted exclusively on root servers in German data centers and is 100% GDPR compliant.