Zeotap vs. Bloomreach

What is Zeotap?

Zeotap CDP is a Customer Data Platform (CDP) from Europe for Europe. Zeotap CDP allows brands to integrate, unify, segment and manage customer data. In doing so, Zeotap CDP places a strong focus on data protection and compliance with data protection laws. It enables brands of all sizes to offer their customers personalized experiences that can lead to better business results in marketing, sales and service. Zeotap works with brands such as Virgin Media O2, Amazon, and Audi, among others. A demo version and pricing can be requested via Zeotap's website.  

### Unique Selling Point of ZEOTAP CDP 

ZEOTAP CDP includes a 4+4 framework for achieving commercial results in 8 weeks. In addition, it offers integration for improvements in existing tools and investments through latency and cost advantages. It features 360° customer profiles, including cookie-less ID, and patented strategies for merging customer IDs for demanding use cases, as additional functionalities and capabilities of ZEOTAP CDP.

What is Bloomreach?

Bloomreach personalizes the e-commerce experience. Its data engine unifies real-time customer and product data so businesses understand what customers really want. By connecting that understanding to every channel, the e-commerce experience becomes limitless — reflecting a changing customer as they shop. Amplified by the speed and scale of Loomi, Bloomreach's AI for e-commerce, this creates endless new paths to purchase. Bloomreach products include: Engagement, a marketing automation platform; Discovery, an e-commerce search solution; Content, a headless CMS; and Clarity, AI-powered conversational shopping. The company has multiple AI patents and serves global brands that include Williams-Sonoma, Bosch, Puma, and Marks & Spencer.