Smarter Ecommerce (smec) vs. Channable

Smarter Ecommerce (smec) is a leading PPC software provider and performance marketing agency that helps ecommerce brands achieve better business outcomes through AI-driven optimization of Google Ads and Microsoft Advertising.

The smec platform connects and activates first-party business data - including profit margins, customer lifetime value (CLV), and other key business metrics - to deliver data-informed advertising strategies. Dynamic Segments allow retailers to optimize for business outcomes such as profitability (POAS), average order value (AOV), and revenue growth, maintaining control over business priorities even as advertising platforms become more automated and less transparent.

The platform's predictive AI adjusts Target ROAS and allocates budgets across all campaigns to improve overall performance and increase efficiency in achieving business objectives. Detailed product and campaign insights provide transparency into how automated campaigns perform, helping PPC teams govern AI effectively and see what's happening inside the "black box”.

By automating routine PPC tasks and centralizing management across Google and Microsoft Ads, smec helps retailers with extensive product catalogs maintain agility and efficiency. Teams can focus on strategic oversight, data quality, and profit optimization, while automation manages campaign execution aligned with live business goals.

In addition to its platform, smec delivers full-service agency support across Google, Microsoft, Meta, and programmatic channels, offering full-funnel strategy, data engineering, conversion tracking, and marketing analytics. This combination of technology, data, and expertise positions smec as a trusted partner for scaling ecommerce performance.

Founded in 2007, Smarter Ecommerce is recognized as a Google Premier Partner, was named a Google Ads Impact Award Finalist in 2025 and is a three-time Microsoft Retail Partner of the Year. smec currently manages over €500 Million in annual ad spend, driving more than €5 Billion in ecommerce revenue for over 350 global retail clients, including THG, Snipes, REWE, Decathlon, EMAG and Intersport.

What is Channable?

The multichannel e-commerce platform Channable helps companies, retailers, and agencies boost their e-commerce business by simplifying product data optimization, facilitating sales across multiple channels, and improving conversion rates through targeted search and product ads.

Maintaining 24/7 control over product data can be time-consuming and difficult - especially as the product catalog and the number of marketing channels used continue to grow. Successful retailers know how to segment and optimize their master data using multichannel tools.

With Channable, product data can be directly imported from the back-end of the online shop - and optimized based on the requirements of different channels. Templates are available for more than 2,500 marketplaces, price comparison sites, social and affiliate platforms, simplifying the listing, management, and promotion of products.

In addition, orders can be synchronized so that cross-platform inventory can be monitored at any time and advertising campaigns can be created automatically and in real time.

Channable offers a monthly subscription model with variable pricing packages, a free trial, multilingual technical support, and extensive learning materials to support the needs of both small and large companies across various industries.