Selligent Marketing Cloud vs. HubSpot Marketing Hub

What is Selligent Marketing Cloud?

Selligent describes the Selligent Marketing Cloud as a B2C platform for marketing automation. The software is designed to allow marketers to engage with their existing customers in a personalized and automated way, whether on their own website, via email, on mobile (SMS, push messages and in-app messages), social (targeting existing customers on major social networks) and print (mailings or other printed materials). The basis for this is their own Customer Data Platform. The usage fees depend on the size of the database. Selligent originates from Belgium and, according to their statements, has ten branches in the USA and Europe.

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a marketing automation software that helps customers attract the right visitors, convert more visitors into customers, and develop comprehensive, scalable inbound marketing campaigns. The Marketing Hub generates leads through blogs, social media, and advertisements. Custom landing pages, emails, and marketing automation help convert these leads into customers. The integrated analytics tools enable data collection, which assists in making informed and strategic decisions. It can also be linked with external marketing and sales software. There are three pricing packages available, starting from 41 € per month, and there is also a free version available.