Salesforce Data Cloud vs. Zeotap

What is Salesforce Data Cloud?

Salesforce Data Cloud is a customer data platform that allows marketers to use intelligent, meaningful, and reliable data from a central information source as a single source of truth. It automatically combines data in real time from different sources, creating a complete view of all customers. The tool enables intelligent segmentation and personalized customer approach, which can be scaled across various channels such as email, mobile, web, and advertising.

What is Zeotap?

Zeotap CDP is a Customer Data Platform (CDP) from Europe for Europe. Zeotap CDP allows brands to integrate, unify, segment and manage customer data. In doing so, Zeotap CDP places a strong focus on data protection and compliance with data protection laws. It enables brands of all sizes to offer their customers personalized experiences that can lead to better business results in marketing, sales and service. Zeotap works with brands such as Virgin Media O2, Amazon, and Audi, among others. A demo version and pricing can be requested via Zeotap's website.  

### Unique Selling Point of ZEOTAP CDP 

ZEOTAP CDP includes a 4+4 framework for achieving commercial results in 8 weeks. In addition, it offers integration for improvements in existing tools and investments through latency and cost advantages. It features 360° customer profiles, including cookie-less ID, and patented strategies for merging customer IDs for demanding use cases, as additional functionalities and capabilities of ZEOTAP CDP.