Salesforce Data Cloud vs. DYMATRIX Customer Data Platform

What is Salesforce Data Cloud?

Salesforce Data Cloud is a customer data platform that allows marketers to use intelligent, meaningful, and reliable data from a central information source as a single source of truth. It automatically combines data in real time from different sources, creating a complete view of all customers. The tool enables intelligent segmentation and personalized customer approach, which can be scaled across various channels such as email, mobile, web, and advertising.

The DYMATRIX Customer Data Platform (CDP) forms the heart of the DYMATRIX Customer Experience Platform (CXP). Customer, product, behavioral, and transaction data from online and offline channels are consolidated in a central golden profile. This provides the basis for targeted, personalized omnichannel marketing campaigns—for experiences that inspire. The flexible data model makes it possible to map a wide variety of business-specific requirements. Powerful interfaces seamlessly integrate existing systems such as online shops, branches, PIM, and CRM solutions. This creates a central hub with all relevant data as a single point of truth. The platform is “Made in Germany” and meets the highest data protection standards.