Optmyzr vs. Channable

What is Optmyzr?

Founded in 2013, Optmyzr is a tool for PPC ads. The tool offers one-click optimizations, PPC insights, reporting and monitoring, and so-called "Enhanced Scripts," which, according to their own statements, include customizable automations for Google Ads. The tool also supports in project management and bid management and provides a "Campaign Automator" for scalable, automated, and inventory-driven campaigns. The latter can also be booked as a standalone measure. The tool can be tested for free, the Pro version starts at $499 per month, Pro+ costs $799, and enterprise solutions are individually determined.

What is Channable?

The multichannel e-commerce platform Channable helps companies, retailers, and agencies boost their e-commerce business by simplifying product data optimization, facilitating sales across multiple channels, and improving conversion rates through targeted search and product ads.

Maintaining 24/7 control over product data can be time-consuming and difficult - especially as the product catalog and the number of marketing channels used continue to grow. Successful retailers know how to segment and optimize their master data using multichannel tools.

With Channable, product data can be directly imported from the back-end of the online shop - and optimized based on the requirements of different channels. Templates are available for more than 2,500 marketplaces, price comparison sites, social and affiliate platforms, simplifying the listing, management, and promotion of products.

In addition, orders can be synchronized so that cross-platform inventory can be monitored at any time and advertising campaigns can be created automatically and in real time.

Channable offers a monthly subscription model with variable pricing packages, a free trial, multilingual technical support, and extensive learning materials to support the needs of both small and large companies across various industries.