Microsoft Advertising vs. Channable

What is Microsoft Advertising?

Microsoft Advertising is Microsoft’s performance marketing platform designed to help businesses effectively reach decision-makers in the B2B space. Ads are served across Bing, Yahoo, MSN, and an extensive partner network – ensuring high visibility in professional environments.

Especially in B2B, Microsoft Advertising stands out with lower CPCs, reduced competition, and exclusive placements – including integration with Microsoft products like Outlook and LinkedIn. Features like keyword targeting, custom audiences, and dynamic bidding strategies allow for highly targeted campaign control.

Billing is based on a pay-per-click (CPC) model, with additional options for impressions (CPM) or conversions (CPA). The platform is fully compatible with Google Ads, enabling a seamless import and optimization of existing campaigns.

With detailed reporting, automated suggestions, and real-time performance data, Microsoft Advertising offers full transparency, cost control, and scalability for growing B2B campaigns. The platform itself is free to use – you only pay for active media spend.

What is Channable?

The multichannel e-commerce platform Channable helps companies, retailers, and agencies boost their e-commerce business by simplifying product data optimization, facilitating sales across multiple channels, and improving conversion rates through targeted search and product ads.

Maintaining 24/7 control over product data can be time-consuming and difficult - especially as the product catalog and the number of marketing channels used continue to grow. Successful retailers know how to segment and optimize their master data using multichannel tools.

With Channable, product data can be directly imported from the back-end of the online shop - and optimized based on the requirements of different channels. Templates are available for more than 2,500 marketplaces, price comparison sites, social and affiliate platforms, simplifying the listing, management, and promotion of products.

In addition, orders can be synchronized so that cross-platform inventory can be monitored at any time and advertising campaigns can be created automatically and in real time.

Channable offers a monthly subscription model with variable pricing packages, a free trial, multilingual technical support, and extensive learning materials to support the needs of both small and large companies across various industries.