Kelkoo vs. Traffective

What is Traffective?

Traffective is one of the leading programmatic advertising platforms in Germany, with more than 300 publishers and a reach of about one billion page views per month. Under the slogan "We ad(d) Value”, the platform offers digital publishers a simple-to-use and efficient programmatic advertising solution that covers all needs - transparency, automation, and maximum advertising revenues. In addition to the marketing solution, Traffective has developed its own IAB-certified consent management platform, which can be used as part of the marketing solution or independently. Traffective GmbH was founded in 2009 by Sascha Schlüter (CEO) and Heiko Staab (Director Business Development) and is based in Munich. It is a member of the Interactive Advertising Bureau (IAB) and the Federal Association of Digital Economy (BVDW) e.V.