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Traffective

4.9 (32 reviews)

Verified profile

What is Traffective?

Traffective is one of the leading programmatic advertising platforms in Germany, with more than 300 publishers and a reach of about one billion page views per month. Under the slogan "We ad(d) Value”, the platform offers digital publishers a simple-to-use and efficient programmatic advertising solution that covers all needs - transparency, automation, and maximum advertising revenues. In addition to the marketing solution, Traffective has developed its own IAB-certified consent management platform, which can be used as part of the marketing solution or independently. Traffective GmbH was founded in 2009 by Sascha Schlüter (CEO) and Heiko Staab (Director Business Development) and is based in Munich. It is a member of the Interactive Advertising Bureau (IAB) and the Federal Association of Digital Economy (BVDW) e.V.

This is how users rate the product

9.6

Ease of use

Publisher Ad Management

Average: 8.8

9.8

Meets requirements

Publisher Ad Management

Average: 9

9.7

Customer Support

Publisher Ad Management

Average: 8.8

9.2

Ease of setup

Publisher Ad Management

Average: 8.6

Global features

Setup & support

Cloud

On-premise

24/7 support

German-speaking support

Data Privacy

Server location DE

Server location EU

Only EU companies affiliated

EU standard contract

Versions

Free version

Free trial

Screenshots & Videos

Traffective Pricing

Last edited: September 2024

The provider does not communicate any price information. This is a common practice for software vendors and service providers. Alternatively, you can contact the provider to find out current prices.

Traffective Reviews (32)

AI-generated summary

What users say about Traffective

Based on 32 reviews

Traffective is praised for its comprehensive service, combining ad management and consent management into a single solution. Many appreciate the responsive support and proactive, expert advice that leads to revenue growth and high eCPMs. The platform's transparent reporting and user-friendly dashboard are also frequently noted. Some users mentioned a desire for more design customization options for the cookie consent dialog. Overall, Traffective is considered a reliable partner, particularly for publishers seeking to optimize programmatic advertising and ensure data privacy compliance.

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