Google Search Ads 360 (SA360) vs. Channable

What is Google Search Ads 360?

With Google Search Ads 360, the management of search campaigns is combined in one tool. Whether search ads from Google or Bing - these can be managed centrally in SA360. The tool has been developed for companies of all sizes and offers various functions.

Key features include:

Merging all advertising data and statistics: With Google Search Ads 360, performance data from different search network campaigns can be merged. Not only campaigns from Google or Bing, but also smaller search networks such as Yandex can be linked to SA360.

Smart Bidding: Search Ads 360 automates the bidding process using machine learning. Bid charts can also be created to graphically display bid frequencies and trends.

Cross-device conversions: If a user clicks an ad on one device but then completes the conversion on another device, those conversions can still be measured in SA360.

Statistics with real-time data: Machine learning enables real-time data to be used in reports to capture performance changes more quickly.

Support & Support: Google Search Ads 360 offers premium support through certified partners like Digitl. This means that if you have any questions or problems, you will receive quick and competent help.

Additional benefits of Google Search Ads 360:

Dedicated bid automation for mobile search ads
Advanced remarketing features
Automatic optimization of shopping campaigns

Digitl GmbH

Digitl is a Google-certified Sales & Service Partner for Google Search Ads 360 and the entire Google Marketing Platform. With a large team of experienced Analytics Consultants, Data Scientists, AdTech Experts, Data Engineers and Cloud Architects, Digitl advises and supports the implementation and ongoing maintenance of Google Search Ads 360. This includes both education and training as well as the further use of data for Improving marketing efficiency, setting up a data protection-compliant first-party data infrastructure and visualizing information.

What is Channable?

The multichannel e-commerce platform Channable helps companies, retailers, and agencies boost their e-commerce business by simplifying product data optimization, facilitating sales across multiple channels, and improving conversion rates through targeted search and product ads.

Maintaining 24/7 control over product data can be time-consuming and difficult - especially as the product catalog and the number of marketing channels used continue to grow. Successful retailers know how to segment and optimize their master data using multichannel tools.

With Channable, product data can be directly imported from the back-end of the online shop - and optimized based on the requirements of different channels. Templates are available for more than 2,500 marketplaces, price comparison sites, social and affiliate platforms, simplifying the listing, management, and promotion of products.

In addition, orders can be synchronized so that cross-platform inventory can be monitored at any time and advertising campaigns can be created automatically and in real time.

Channable offers a monthly subscription model with variable pricing packages, a free trial, multilingual technical support, and extensive learning materials to support the needs of both small and large companies across various industries.