Google Ads vs. retailAds

What is Google Ads?

Google Ads (formerly Google AdWords) is Google’s advertising platform that enables businesses to promote their products, services, or content effectively. Ads appear in Google search results, on YouTube, across the Google Display Network, and on partner websites.

With intelligent keyword targeting and various ad formats, businesses can reach their audience precisely. A key feature is the automated bidding and budget management system, ensuring maximum efficiency and full cost control. Advertisers only pay for actual clicks (CPC), impressions (CPM), or conversions (CPA).

Through detailed reports and AI-driven optimization suggestions, businesses can continuously monitor and improve their ad performance. Google Ads itself is free to use—costs only apply to displayed ads.

What is retailAds

retailAds is a specialized performance network for online shops and part of the verticalAds Group.

With more than 230 employees at nine locations worldwide, the verticalAds Group offers sector-specific performance marketing solutions in Europe and Latin America. This includes the further investments communicationAds and financeAds as providers of vertical networks.

As part of the VerticalAds Group, retailAds offers technical solutions for online marketing of products and services with a focus on growth and program management – combined with the appropriate service.

Online shops should be able to benefit from a state-of-the-art platform for time-saving & comfortable program management. Sales tools & features should ensure appropriate customer acquisition and generation of new reach.

In addition to the options of a public affiliate network, retailAds also offers solutions and conditions of a private network. In addition, there is the possibility to implement international campaign control in addition to local markets.

The retail(Ads) specialist stands out for the following features:

Technology

Tracking solutions depending on requirements combined with data protection & security standards taking into account current data protection requirements.

Platform & Features

A platform solution developed for the online retail sector with retail-specific tools & features for program management and program administration.

Publisher Quality

Publisher portfolio with a focus on brand safety and fraud prevention. Our network offers access to international collaborations within the verticalAds Group partner network.

Service

Network industry experts offer individual customer strategies for a partner program development with a focus on growth and key account management.

Security & Quality

With over 15 years of existence in the market, the verticalAds Group offers a specialized network solution that not only aims at security and compliance, but also tries to go beyond industry standards. Security concepts are designed to ensure the highest level of security.

For more Information and prices can be requested via the retailAds website.