Google Ads vs. Channel Pilot Pro

What is Google Ads?

Google Ads (formerly Google AdWords) is Google’s advertising platform that enables businesses to promote their products, services, or content effectively. Ads appear in Google search results, on YouTube, across the Google Display Network, and on partner websites.

With intelligent keyword targeting and various ad formats, businesses can reach their audience precisely. A key feature is the automated bidding and budget management system, ensuring maximum efficiency and full cost control. Advertisers only pay for actual clicks (CPC), impressions (CPM), or conversions (CPA).

Through detailed reports and AI-driven optimization suggestions, businesses can continuously monitor and improve their ad performance. Google Ads itself is free to use—costs only apply to displayed ads.

What is Channel Pilot Pro?

Channel Pilot Pro is a cloud-based product data management tool for online retailers, brands, agencies, and B2B companies. Using a feed engine, products can automatically be exported to over 2,500 distribution platforms, social networks, and marketplaces worldwide. With the competition monitoring module, changes in market prices can be observed on all channels and own product prices can be adjusted. In addition, with performance optimization, users have the opportunity to display only high-performance products on all sales channels. Overall, the multichannel tool offers eight modules that help companies control their digital business.