Google Ads vs. ADCELL

What is Google Ads?

Google Ads (formerly Google AdWords) is Google’s advertising platform that enables businesses to promote their products, services, or content effectively. Ads appear in Google search results, on YouTube, across the Google Display Network, and on partner websites.

With intelligent keyword targeting and various ad formats, businesses can reach their audience precisely. A key feature is the automated bidding and budget management system, ensuring maximum efficiency and full cost control. Advertisers only pay for actual clicks (CPC), impressions (CPM), or conversions (CPA).

Through detailed reports and AI-driven optimization suggestions, businesses can continuously monitor and improve their ad performance. Google Ads itself is free to use—costs only apply to displayed ads.

What is ADCELL?

ADCELL is based in the German SME sector and describes itself as the "market-leading affiliate marketing network in this segment". The owner-managed company offers, among other things, secure tracking, personal contact persons (even before program start), an intuitive user interface and clear handling. According to the company's own statements, the company currently has >63,000 active publishers, >2.514 advertisers, > 4 million annual transactions and more than 78,000 advertising materials. ADCELL pays purely performance-oriented, without setup costs or monthly fees.