Freshpaint vs. DYMATRIX Customer Data Platform

The DYMATRIX Customer Data Platform (CDP) forms the heart of the DYMATRIX Customer Experience Platform (CXP). Customer, product, behavioral, and transaction data from online and offline channels are consolidated in a central golden profile. This provides the basis for targeted, personalized omnichannel marketing campaigns—for experiences that inspire. The flexible data model makes it possible to map a wide variety of business-specific requirements. Powerful interfaces seamlessly integrate existing systems such as online shops, branches, PIM, and CRM solutions. This creates a central hub with all relevant data as a single point of truth. The platform is “Made in Germany” and meets the highest data protection standards.