Freshpaint vs. BSI Customer Suite

The Swiss software manufacturere BSI Software offers the market-leading CRM and CX software, which is not only technically superior, but also forward-looking in the way it works.

The modular product, the BSI Customer Suite, is a holistic customer platform that provides everything needed for an excellent customer experience. This includes the CRM solution with a generative 360° customer view, the AI-based BSI Companion and automation through AI agents.

BSI Software is the market leader in its key sectors of banking, insurance, retail and energy & utilities in the DACH region. Software and people working together - that's what BSI Software stands for.

BSI  takes CRM to the next level with intelligent, agent-based AI solutions seamlessly integrated into the BSI Customer Suite.

The BSI Companion supports users precisely where they need it – in customer interactions, business processes, and workflows, based on real-time customer data for optimal service.

AI Agents make autonomous decisions and complete tasks that previously required manual intervention – always within clearly defined responsibilities. 

The AI-powered BSI strategies ensure that the corporate strategy flows seamlessly into the entire BSI Customer Suite. They enable hyperpersonalization, precisely guide AI Agents, and ensure that automations align perfectly with corporate goals.

BSI AI relies on open-source and agnostic solutions. Over 70 models are already available and can be integrated in minutes. As a pioneer of digital ethics, BSI Software carries the Data Fairness Label and is committed to the SWICO Ethics Circle to ensure responsible AI applications.