emBlue vs. Optimizely Campaign

What is emBlue?

Headquartered in Argentina, emBlue offers an Omnichannel platform that currently over 25,000 users in 16 countries are said to trust. What the platform offers: Marketing Automation, Email Marketing & Web Connect, Integration, SMS & Push Notifications, Remarketing, Drag&Drop, and emBlue OnSite (for personalized pop-ups). The free version allows up to 10,000 messages, the price for the standard version starts at $180/month for up to 50,000 messages.

What is Optimizely Campaign?

Optimizely Campaign is a professional omnichannel marketing software that allows users to create, send, and evaluate campaign mailings. According to its own statements, the simple and powerful editor supports in the creation and editing of one-shot campaigns as well as more complex marketing automations. In addition to emails, it is also possible to contact customers event-based and personalized via print, SMS, web push and mobile push. Optimizely Campaign seamlessly integrates with popular web analytics, e-commerce, and CRM systems. Users can utilize and expand APIs with various additional functions. Optimizely is a partner of the Certified Senders Alliance (CSA) and participates in their allowlisting program, which simultaneously guarantees the GDPR compliance of a sender's email marketing processes. The CSA allowlisting enables preferred delivery and better inbox placement with participating Internet service providers. According to the company, a total delivery rate of 99.8% is achieved.

Salesforce Marketing Cloud Account Engagement (aka Pardot)

SharpSpring

Reviews

Reviewers' assessments

Pricing

emBlue

Enterprise

$1,800.00/ Month

Alle Funktionen des Plan Professional sind enthalten. Kreativteam: Mit Ihrem Enterprise-Plan haben Sie Zugriff auf 20 Kampagnen pro Monat (Design, Layout und HTML). Datenintegration: emBlue unterstützt Ihre Integrationskonnektivität. Omnichannel-Team: Sie haben einen persönlichen Berater für strategische Omnichannel-Planung, Ausführung, Zustellbarkeit und Datenbankmanagement. I.T.-Team: emBlue I.T. überwacht Ihre Kampagne und garantiert die bestmögliche Leistung. Technische Unterstützung: Persönliche Betreuung durch ein Ihnen zugewiesenes Expertenteam.

Professional

$900.00/ Month

Alle Plan-Standardfunktionen enthalten. Kreatives Team: Unsere Experten erstellen gemeinsam mit Ihnen bis zu 10 On-Demand-Kampagnen (Design Layout HTML) pro Monat. Datenintegration: emBlue unterstützt Ihre Integrationsanbindung. Omnichannel-Team: Sie haben einen persönlichen Berater für strategische Omnichannel-Planung, Ausführung, Zustellbarkeit und Datenbankmanagement. Technische Unterstützung: Priorisieren Sie Ihre Aufmerksamkeit.

Standard

$180.00/ Month

Alle Funktionen des Plan Free enthalten. Unbegrenzte Marketing-Automatisierung. Kreatives Team: Unsere Experten erstellen zusammen mit Ihnen bis zu 1 On-Demand-Kampagne (Design Layout HTML) pro Monat. Datenintegration: emBlue unterstützt Sie bei der Integration. Technischer Support: E-Mail, Telefon und Chat verfügbar.

Free

Bis zu 10.000 E-Mail-Konversationen. Enthält: Kostenlose Online-Schulung. Hunderte von Vorlagen sind verfügbar, um Ihre Nachrichten mit unglaublichen Designs zu gestalten. Technischer Support: E-Mail, Telefon und Chat verfügbar.

Optimizely Campaign

Send Time Optimization

Upon request

Boost email performance with Send Time Optimization by delivering emails at the perfect moment for each subscriber, ensuring maximum opens and engagement

Marketing Automation

Upon request

Create multi-stage, action-based omni-channel journeys for different target audiences and seamlessly connect multiple flows with each other.

Drag-and-Drop Editor

Upon request

The drag-and-drop editor makes managing dynamic, personalized messages simple and efficient. With template sync, you get intuitive content creation, consistent branding, and effortless updates.

Segmentation & Customer Data Platform

Upon request

Consistent segmentation based on behavior, demographics, and predictions. Our Customer Data Platform centralizes all data, enabling real-time targeting and personalized journeys.

Optimizations & Analytics

Upon request

Test, measure, and improve your digital experiences. Gain insights into user behavior and optimize campaigns, content, and customer journeys with data-driven decisions.

Screenshots & Videos