Element vs. charles

What is Element?

Element is an instant messenger that allows users to choose where their messages are stored. The Matrix-based app can bridge proprietary messengers and also works in communication with other apps. Other features include the use of unlimited calls, group chats, and the number of people in group chats. Element starts at $3 per month per user.

Leader - Conversational Marketing Q4/24

charles

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What is charles?
charles is a WhatsApp marketing platform made in Berlin. Its easy-to-use software enables businesses to drive revenue, retention and innovative customer experiences by complementing existing marketing channels with the reach and richness of WhatsApp.

It does so by enabling CRM teams to set-up recurring flows and automations based on consumer specific events in a personalized manner. It supports businesses to stay GDPR-compliant and consistently iterate in this new channel while also integrating with select CDP/CRM, service and shop systems such as Shopify, Klaviyo, Emarsys and Zendesk to leverage data for their omnichannel strategy.

charles' key products are 📣 Campaigns and 🚀Journeys.

With Journeys, you set up and send engaging automated WhatsApp flows – like opt-in flows, WhatsApp product finders and Black Friday campaigns. With Campaigns, you can send outbound marketing messages to your consumers, and track responses.