DYMATRIX Customer Data Platform vs. Zeotap

The DYMATRIX Customer Data Platform (CDP) forms the heart of the DYMATRIX Customer Experience Platform (CXP). Customer, product, behavioral, and transaction data from online and offline channels are consolidated in a central golden profile. This provides the basis for targeted, personalized omnichannel marketing campaigns—for experiences that inspire. The flexible data model makes it possible to map a wide variety of business-specific requirements. Powerful interfaces seamlessly integrate existing systems such as online shops, branches, PIM, and CRM solutions. This creates a central hub with all relevant data as a single point of truth. The platform is “Made in Germany” and meets the highest data protection standards.

What is Zeotap?

Zeotap CDP is a Customer Data Platform (CDP) from Europe for Europe. Zeotap CDP allows brands to integrate, unify, segment and manage customer data. In doing so, Zeotap CDP places a strong focus on data protection and compliance with data protection laws. It enables brands of all sizes to offer their customers personalized experiences that can lead to better business results in marketing, sales and service. Zeotap works with brands such as Virgin Media O2, Amazon, and Audi, among others. A demo version and pricing can be requested via Zeotap's website.  

### Unique Selling Point of ZEOTAP CDP 

ZEOTAP CDP includes a 4+4 framework for achieving commercial results in 8 weeks. In addition, it offers integration for improvements in existing tools and investments through latency and cost advantages. It features 360° customer profiles, including cookie-less ID, and patented strategies for merging customer IDs for demanding use cases, as additional functionalities and capabilities of ZEOTAP CDP.