Drip vs. Optimizely Campaign

What is Optimizely Campaign?

Optimizely Campaign is a professional omnichannel marketing software that allows users to create, send, and evaluate campaign mailings. According to its own statements, the simple and powerful editor supports in the creation and editing of one-shot campaigns as well as more complex marketing automations. In addition to emails, it is also possible to contact customers event-based and personalized via print, SMS, web push and mobile push. Optimizely Campaign seamlessly integrates with popular web analytics, e-commerce, and CRM systems. Users can utilize and expand APIs with various additional functions. Optimizely is a partner of the Certified Senders Alliance (CSA) and participates in their allowlisting program, which simultaneously guarantees the GDPR compliance of a sender's email marketing processes. The CSA allowlisting enables preferred delivery and better inbox placement with participating Internet service providers. According to the company, a total delivery rate of 99.8% is achieved.