Criteo Dynamic Retargeting vs. Channable

What is Criteo Dynamic Retargeting?

Criteo Dynamic Retargeting is a tool to increase website conversions and reach customers and interested parties through personalized ads. According to their own statements, retargeting ads are supposed to achieve an average 13-fold ROAS and reach 96% of website visitors. Criteo Dynamic Retargeting accesses the ad inventory of 4,500 publishers. The tool can be used for any company size and is used worldwide by approximately 19,500 advertisers. As a company, you only pay for ads that are actually clicked.

What is Channable?

The multichannel e-commerce platform Channable helps companies, retailers, and agencies boost their e-commerce business by simplifying product data optimization, facilitating sales across multiple channels, and improving conversion rates through targeted search and product ads.

Maintaining 24/7 control over product data can be time-consuming and difficult - especially as the product catalog and the number of marketing channels used continue to grow. Successful retailers know how to segment and optimize their master data using multichannel tools.

With Channable, product data can be directly imported from the back-end of the online shop - and optimized based on the requirements of different channels. Templates are available for more than 2,500 marketplaces, price comparison sites, social and affiliate platforms, simplifying the listing, management, and promotion of products.

In addition, orders can be synchronized so that cross-platform inventory can be monitored at any time and advertising campaigns can be created automatically and in real time.

Channable offers a monthly subscription model with variable pricing packages, a free trial, multilingual technical support, and extensive learning materials to support the needs of both small and large companies across various industries.