cobra CRM vs. SAP CRM comparison

What is cobra CRM?

cobra develops and sells Customer Relationship (CRM) and Customer Experience (CXM) management solutions, as well as portal and event management solutions, made in Germany as part of its platform strategy. These are fully compliant with data protection regulations. This supports internal customer, campaign, and lead management based on 360-degree information in compliance with GDPR. Efficiency and productivity improvements are intended to be achieved through workflow engines, automations, and AI. In conjunction with cobra portal solutions that enable self-service, this is supposed to lead to better customer experiences and thus to greater customer satisfaction.

What is SAP CRM?

Whether stand-alone or if companies are already working with other SAP tools - the SAP CRM system can easily be linked and is also relevant for small and medium-sized businesses. Through the automated configuration of offers and contracts, users can avoid the time-consuming manual creation. SAP CRM also allows the prioritization of leads and opportunities, storage of customer data in one place, and the enhancement of sales productivity with tools for collaboration, interactive dashboards, and customer analytics. This allows users to keep track of their progress in the sales process, reveal potential, and see which customers should be addressed again.