Caymland M4 vs. Klaviyo

What is Caymland M4?

Caymland M4 is a Customer Data Platform that creates a persistent, unified database that makes user data accessible for other solutions. All customers and prospects can be served automatically with relevant information at the optimum time in the right context through the preferred channels. Caymland M4 is suitable for any marketing-driven company and, according to its own statements, forms the foundation of digital and individual communication. Further price information is available on the provider's website.

What is Klaviyo?

Klaviyo is a US-based marketing automation tool that is particularly aimed at e-commerce companies. It is compatible with common shop systems such as Shopify, Woo Commerce and Magento. Klaviyo allows users to segment their customer data and send automated emails and SMS messages from the customer database to increase revenue per customer. Users can also build multi-level "email flows" with welcome emails, discounts or review requests. In addition, the database can be linked to social advertising measures to target Custom or Lookalike Audiences on Facebook. Klaviyo is a GDPR-compliant email marketing software.

You can get advice on email marketing with Klaviyo from our partner Inbox Marketing.