Caymland M4 vs. ELAINE

What is Caymland M4?

Caymland M4 is a Customer Data Platform that creates a persistent, unified database that makes user data accessible for other solutions. All customers and prospects can be served automatically with relevant information at the optimum time in the right context through the preferred channels. Caymland M4 is suitable for any marketing-driven company and, according to its own statements, forms the foundation of digital and individual communication. Further price information is available on the provider's website.

Elaine is a powerful customer engagement platform that enables companies to efficiently implement personalised and automated omnichannel marketing. It allows them to optimise customer experiences in a targeted manner, increase customer value in the long term and reduce acquisition and marketing costs at the same time. Elaine thus makes a decisive contribution to achieving measurable results and creating an outstanding customer experience.

With advanced capabilities such as AI-driven multivariate testing and micro-app emails, Elaine enables companies to compete and grow in a highly competitive market.

Elaine is certified by TÜV Rheinland throughout the company in accordance with the international standard for IT and data security ISO/IEC 27001 and is ISO/IEC 27018 compliant. Elaine is one of the first martech platforms to be Scope 3 climate neutral.

ELAINE technologies GmbH was founded in 2005 as artegic AG and has been part of Entirely by DuMont since 2022. With more than 500 employees at seven locations, Entirely is a group of marketing technology companies that supports companies in achieving marketing excellence with an innovative best-of-breed approach.