Basis vs. Zeta Programmatic (zuvor Sizmek)

What is Basis?

Basis is a digital media platform that belongs to the company Centro, which was founded in Chicago in 2001. The tool offers functions for planning, buying, analyzing, and optimizing digital media campaigns. According to its own statements, the tool supports planning through a comprehensive inventory directory and an automated campaign planning process. For buying, it offers a Demand Side Platform and direct media activation. In analysis, it provides reporting and analytics capabilities as well as integrated "Business Intelligence" applications, and through a messaging center and a billing function, the cooperation and efficiency of campaigns can be optimized. Centro operates internationally, with locations in the United States, Mexico, and Canada.

What is Zeta Programmatic (formerly Sizmek)?

Founded in 2007 and based in the US, UK, and India, Zeta Global offers a data-driven marketing technology that, according to its own statements, combines 2.4 billion data points with AI to personalize customer outreach, retention, and growth. For this purpose, Zeta offers solutions in the areas of Customer Data Management and Omnichannel Engagement, with Zeta Programmatic being part of Omnichannel Engagement, intended to boost conversion via "every channel". Therefore, Zeta's goals are to provide detailed insight into consumer and market behavior and to provide the ability to respond to them at the same time.