Listed in the following categories:

Data Management Platforms (DMP)

Cross-Channel Advertising

Display Advertising

Mobile Advertising

Video Advertising

Demand Side Platform (DSP)

Zeta Programmatic (zuvor Sizmek)

Name: Zeta Programmatic (zuvor Sizmek)
Brand: Zeta Programmatic (zuvor Sizmek)
Rating: 4.25 (2 reviews)

4.3 (2)

What is Zeta Programmatic (formerly Sizmek)?

Founded in 2007 and based in the US, UK, and India, Zeta Global offers a data-driven marketing technology that, according to its own statements, combines 2.4 billion data points with AI to personalize customer outreach, retention, and growth. For this purpose, Zeta offers solutions in the areas of Customer Data Management and Omnichannel Engagement, with Zeta Programmatic being part of Omnichannel Engagement, intended to boost conversion via "every channel". Therefore, Zeta's goals are to provide detailed insight into consumer and market behavior and to provide the ability to respond to them at the same time.

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This is how users rate the tool

Ease of use

Category average: 88 %

Very good

Customer support

Category average: 90 %

Excellent

Meets requirements

Category average: 90 %

Excellent

Ease of setup

Category average: 86 %

Satisfactory

Have you already used Zeta Programmatic (zuvor Sizmek)?

Thousands of teams rely on real experience reports when choosing software. Your rating helps others decide.

Global features

Setup & support

Cloud

On-premise

24/7 support

German-speaking support

Data Privacy

Server location DE

Server location EU

Only EU companies affiliated

EU standard contract

Versions

Free version

Free trial

Screenshots & Videos

Zeta Programmatic (zuvor Sizmek) Features

Channel functionality

Display functionality

Mobile functionality

Campaign management

Campaign dashboard

Campaign optimization

Reach

Bulk editing

Batch uploading

Frequency capping

Rich media capabilties

Platform

Custom reports

User, role, and access management

Performance and reliability

Customization

Workflow capability

Notifications

Zeta Programmatic (zuvor Sizmek) Pricing

Last edited: August 2022

The provider does not communicate any price information. This is a common practice for software vendors and service providers. Alternatively, you can contact the provider to find out current prices.

Zeta Programmatic (zuvor Sizmek) Reviews (2)

What users say about Zeta Programmatic (zuvor Sizmek)

There are not enough reviews yet to create a summary.

“Einfach zu bedienender Ad-Server und toller Kundenservice”

4.0

Older than 12 months

Jonas

Validated Reviewer

Digital Marketing

1-50 employees

Use cases:

Cross-Channel Advertising

What did you like?

Wir sind in der Lage Omnichannel-Kampagnen zu verwalten, die über mehrere Kanäle und Medien für ein komplexes und weitreichendes Werbekampagnenmanagement erreicht werden können.

What did you not like?

Änderungen an bestehenden Placements vorzunehmen, kann schwierig sein, aber ich glaube nicht, dass dies überhaupt bei jedem Anzeigenserver vermieden werden kann

Which problems are you solving with the product?

Ermöglicht die Anpassung von automatisierten Berichten, die auf einzelne Interessengruppen zugeschnitten werden können.

“Intuitive Plattform, gute Kundenbetreuung”

4.5

Older than 12 months

Anton

Validated Reviewer

Media Buying & Planning Associate

51-1000 employees

Use cases:

Cross-Channel Advertising

What did you like?

Vom Blickwinkel des Adserving aus gesehen ziemlich einfach zu bedienen. Die Funktionalität ist intuitiv, es gibt viele gute Reporting-Funktionen und ich kann mich immer darauf verlassen, dass unser Kundenerfolgsrepräsentant zeitnah mit Antworten auf mich zurückkommt.

What did you not like?

Es kann etwas mühsam sein, Kampagnen einzurichten.

Which problems are you solving with the product?

Ich benutze Zeta als Adserver und es hat mir viel Zeit gespart und Verwirrung mit dem Trafficking vermieden, weil ich alles in der Plattform machen und Tags an die Partner schicken kann, anstatt ständig mehrere verschiedene Partner gleichzeitig überwachen zu müssen.

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