Basis vs. Google Display & Video 360 (DV360)

What is Basis?

Basis is a digital media platform that belongs to the company Centro, which was founded in Chicago in 2001. The tool offers functions for planning, buying, analyzing, and optimizing digital media campaigns. According to its own statements, the tool supports planning through a comprehensive inventory directory and an automated campaign planning process. For buying, it offers a Demand Side Platform and direct media activation. In analysis, it provides reporting and analytics capabilities as well as integrated "Business Intelligence" applications, and through a messaging center and a billing function, the cooperation and efficiency of campaigns can be optimized. Centro operates internationally, with locations in the United States, Mexico, and Canada.

What is Google Display & Video 360?

With Google Display & Video 360, the management of display and video campaigns is combined in one tool - from media planning to ad creation. The tool was developed for companies of all sizes and offers various functions that provide an overview of all display ads.

Key features include:

Merging all advertising data and workflows: With Google Display & Video 360, performance data from different tools can be merged. This allows video and display ads to be better compared or designed with each other.

All target group information at a glance: With DV360 all target groups can be accessed. Whether setting keywords, demographic characteristics or remarketing measures - these functions are combined in Google Display & Video 360.

Predict reach: Campaigns can be planned based on automatically generated reach and frequency forecasts. This function can be particularly helpful in optimizing the campaign budget.

Automatic bidding: Manual campaign optimizations are not mandatory to improve performance. DV360 offers automatic bidding based on machine learning algorithms.

Bulk settings for large companies: With thousands of campaigns, editing individual display ads is tedious. That's why DV360 makes it easy to make changes to multiple campaigns.

Support & Support: Google Display & Video 360 offers premium support through certified partners like Digitl. This means that if you have any questions or problems, you will receive quick and competent help.

Additional benefits of Google Display & Video 360:

Advanced ad and video formats for promotional content
Marketplace for finding new video advertising spaces
Cross-team creative workspace Digitl GmbH

Digitl GmbH

Digitl is a Google certified Sales & Service Partner for Google Display & Video 360 and the entire Google Marketing Platform. With a large team of experienced Analytics Consultants, Data Scientists, AdTech Experts, Data Engineers and Cloud Architects, Digitl advises and supports the implementation and ongoing maintenance of Google Display & Video 360. This includes both education and training as well as the further use of data for improving marketing efficiency, setting up a data protection-compliant first-party data infrastructure and visualizing information.