Basis vs. Google Analytics 360 (GA360)

What is Basis?

Basis is a digital media platform that belongs to the company Centro, which was founded in Chicago in 2001. The tool offers functions for planning, buying, analyzing, and optimizing digital media campaigns. According to its own statements, the tool supports planning through a comprehensive inventory directory and an automated campaign planning process. For buying, it offers a Demand Side Platform and direct media activation. In analysis, it provides reporting and analytics capabilities as well as integrated "Business Intelligence" applications, and through a messaging center and a billing function, the cooperation and efficiency of campaigns can be optimized. Centro operates internationally, with locations in the United States, Mexico, and Canada.

What is Google Analytics 360?

Google Analytics 360 is the premium version of Google Analytics (GA4), specifically designed for businesses of any size. It offers advanced features and tools that enable businesses to more effectively analyze and use website and app data.

Key features of Google Analytics 360 include:

Increased data storage capacity: Google Analytics 360 offers higher data storage capacity than the standard version of GA4. This allows businesses to collect and store more data, which can lead to more accurate analysis.

Unsampled Data: Google Analytics 360 offers unrestricted data sets, unlike the standard version, which uses samples when there are high access numbers. This provides a complete and accurate picture of website and app usage.

Data import: Google Analytics 360 allows data to be imported from other sources, such as CRM systems or marketing automation platforms. This allows all data to be analyzed in one place, providing a better overview of marketing and sales activities.

Advanced reports and analysis: Google Analytics 360 offers a range of advanced reports and analysis that enable businesses to more deeply analyze their website and app data. These include:

Cross-platform analysis: Analyzes the use of websites and apps simultaneously to provide a comprehensive picture of user behavior.
User-Centric Analysis: Analyzes user behavior on an individual level to create personalized experiences.
Predictive Analytics: Utilizes machine learning and AI to predict future trends and behaviors.

BigQuery Export: Google Analytics 360 allows raw data to be exported to BigQuery. This allows data to be combined with other data sources for even more comprehensive analysis.

Machine Learning & AI: Google Analytics 360 uses machine learning and AI to help better understand and use data. For example, personalized insights and recommendations are automatically given.

Contract & SLAs: Google Analytics 360 is an Enterprise product. Accordingly, there are legally binding contracts and clearly formulated Service Level Agreements (SLA) and privacy agreements.

Support & Support: Google Analytics 360 offers premium support through the certified partner Digitl. This means that quick and competent help is available in case of questions or problems.

Additional benefits of Google Analytics 360:

Access to new features: Google Analytics 360 users receive early access to new features and beta versions.
Dedicated contact person: Digitl is a certified Google Analytics 360 partner and offers individual services around Google Analytics: From implementation to complex data science analysis and links with marketing and cloud technology.
Trainings and certifications: Digitl offers trainings and certifications for Google Analytics 360 to optimally prepare employees for the use of the platform.

Google Analytics 360 is the ideal solution for businesses that want to analyze and use their website and app data more effectively.

Digitl GmbH

Digitl is a Google-certified Sales & Service Partner for Google Analytics 360 and the entire Google Marketing Platform. With a large team of experienced Analytics Consultants, Data Scientists, AdTech Experts, Data Engineers and Cloud Architects, Digitl advises and supports the implementation and ongoing maintenance of Google Analytics 360. This includes training and training as well as the further use of data to improve marketing efficiency, the setup of a data protection compliant first-party data infrastructure and visualization of information.