AudienceReport vs. Optimizely Campaign

What is AudienceReport?

AudienceReport is a cross-media measurement platform from AudienceProject, which enables advertisers to compare advertising performance on the web, on social media, on CTV and on linear television. With AudienceReport, advertisers can automatically measure their campaigns across channels through direct integrations with platforms and ad servers, and get an overview of the overall performance of their campaign as well as the contribution of each channel. Additionally, advertisers can continuously access their campaign measurements to see which channels are most effective, how they are reaching their target audience, optimize their campaigns, and maximize performance. After the campaign, advertisers can measure the impact of their campaigns on brand and sales, and find out how the different channels contribute to the effectiveness of their campaigns.

What is Optimizely Campaign?

Optimizely Campaign is a professional omnichannel marketing software that allows users to create, send, and evaluate campaign mailings. According to its own statements, the simple and powerful editor supports in the creation and editing of one-shot campaigns as well as more complex marketing automations. In addition to emails, it is also possible to contact customers event-based and personalized via print, SMS, web push and mobile push. Optimizely Campaign seamlessly integrates with popular web analytics, e-commerce, and CRM systems. Users can utilize and expand APIs with various additional functions. Optimizely is a partner of the Certified Senders Alliance (CSA) and participates in their allowlisting program, which simultaneously guarantees the GDPR compliance of a sender's email marketing processes. The CSA allowlisting enables preferred delivery and better inbox placement with participating Internet service providers. According to the company, a total delivery rate of 99.8% is achieved.