AudienceReport vs. etracker Analytics

What is AudienceReport?

AudienceReport is a cross-media measurement platform from AudienceProject, which enables advertisers to compare advertising performance on the web, on social media, on CTV and on linear television. With AudienceReport, advertisers can automatically measure their campaigns across channels through direct integrations with platforms and ad servers, and get an overview of the overall performance of their campaign as well as the contribution of each channel. Additionally, advertisers can continuously access their campaign measurements to see which channels are most effective, how they are reaching their target audience, optimize their campaigns, and maximize performance. After the campaign, advertisers can measure the impact of their campaigns on brand and sales, and find out how the different channels contribute to the effectiveness of their campaigns.