AudienceReport vs. etracker Analytics

What is AudienceReport?

AudienceReport is a cross-media measurement platform from AudienceProject, which enables advertisers to compare advertising performance on the web, on social media, on CTV and on linear television. With AudienceReport, advertisers can automatically measure their campaigns across channels through direct integrations with platforms and ad servers, and get an overview of the overall performance of their campaign as well as the contribution of each channel. Additionally, advertisers can continuously access their campaign measurements to see which channels are most effective, how they are reaching their target audience, optimize their campaigns, and maximize performance. After the campaign, advertisers can measure the impact of their campaigns on brand and sales, and find out how the different channels contribute to the effectiveness of their campaigns.

What is etracker analytics?

etracker analytics is a German data privacy-compliant SaaS solution that works cookie-free and enables web analytics without consent, so that all visits and conversions can be tracked in a legally compliant manner. Thanks to a custom tracking domain, data loss is prevented by tracking blockers and browser protection measures.

Thanks to the integrated tag and consent manager, integration is very convenient and also allows third-party tags from Google, Meta, TikTok, LinkedIn, etc. to be triggered.

Users can also process the data in Looker Studio or as raw data in BI systems and data warehouses.

Conversion data can be automatically transferred to Google, Microsoft, Meta and TikTok Ads via server-side APIs.

A modern reporting interface makes it easy to gain insights. B2B websites can even identify companies that visit their website in compliance with privacy regulations.