AT Internet vs. Google Marketing Platform

What is AT Internet?

Founded in France in 1996, AT Internet sees itself as a "trustworthy and highly respected global market leader in the field of Digital Analytics". The company has received numerous awards. The Analytics Suite is said to be suitable for all kinds of businesses - be it media conglomerates, banks, or B2B companies. According to the company, the AT Analytics Suite has already measured over 20,000 sites and apps worldwide. Prices for the business version start at 355 Euros/month; a premium version is also available, priced on request.

Google Marketing Platform

77 Reviews

What is Google Marketing Platform?
The Google Marketing Platform is the central platform where all Google 360 tools can be managed and linked. The advantage of the platform is that information from various Google tools can be controlled. Switching between different Google applications is little to no need thanks to the Google Marketing Platform.

The Google Marketing Platform can simplify work processes and make them more transparent, especially for large companies with different teams. The Google 360 products include the following tools:

Google Analytics 360: Google Analytics 360 is the premium version of Google Analytics (GA4). The tool offers advanced features that enable companies to analyze and use website and app data more effectively.

Google Display & Video 360: With Google Display & Video 360, the management of display and video campaigns is combined in one tool - from media planning to ad creation.

Google Search Ads 360: With Google Search Ads 360, the management of search campaigns is combined in one tool. Whether search ads from Google or Bing - these can be managed centrally in SA360.

Google Campaign Manager 360: In CM360 all cross-channel ads can be controlled and is primarily suitable for large companies.

Google Tag Manager 360: Google Tag Manager 360 is a tag management tool that is also designed for larger companies. Tags for conversion tracking and website analytics can be added without having to edit the website code.

Digitl GmbH

Digitl is a Google certified Sales & Service Partner for the Google Marketing Platform. With a large team of experienced Analytics Consultants, Data Scientists, AdTech Experts, Data Engineers and Cloud Architects, Digitl advises and supports the implementation and ongoing maintenance of the Google Google Marketing Platform. This includes training and education as well as the further use of data to improve marketing efficiency, the setup of a data protection-compliant first-party data infrastructure and the visualization of information.

Google Tag Manager 360

Adobe Analytics

Reviews

Reviews (7)

3 Reviews

0 Reviews

1 Reviews

0 Reviews

Reviews (77)

33 Reviews

41 Reviews

2 Reviews

1 Reviews

0 Reviews

Reviewers' assessments

AT Internet

Reviewers' assessments

6.3

Ease of use

Digital Analytics

Average: 7.9

8.4

Meets requirements

Digital Analytics

Average: 9

8.6

Customer Support

Digital Analytics

Average: 8.2

6.1

Ease of setup

Digital Analytics

Average: 7.6

Google Marketing Platform

Reviewers' assessments

7.8

Ease of use

Marketing Platforms

Average: 8.5

8.7

Meets requirements

Marketing Platforms

Average: 8.9

7.2

Customer Support

Marketing Platforms

Average: 8.9

7.6

Ease of setup

Marketing Platforms

Average: 8.2

Pricing

AT Internet

Pricing

No information available

Google Marketing Platform

Pricing

Google Analytics 360 (GA360)

Custom offer

Der Preis basiert auf der Menge der monatlich erfassten Events. Fixpreis für die ersten 25 Mio. Events / Monat. Weitere Events werden je zusätzlicher 1 Mio Events mit degressivem Preis berechnet.

Google Display & Video 360 (DV360)

Custom offer

Der Preis basiert auf einem prozentualen Anteil der monatlichen Ausgaben für die über DV360 erbrachten Medienkampagnen. Unterschiedliche Prozentsätze gelten für Non-Exchange und Exchange Ausgaben.

Google Search Ads 360 (SA360)

Custom offer

Der Preis für SA360 basiert auf einem prozentualen Anteil der monatlichen Medienausgaben, die über SA360 verwaltet werden.

Google Campaign Manager 360 (CM360)

Custom offer

Der Preis für CM360 basiert auf der monatlichen Anzahl von Ad Impressions oder Klicks, die über CM360 geliefert oder gemessen werden.

Google Tag Manager 360

Custom offer

Der Tag Manager 360 steht nach Erwerb von Google Analytics 360 frei zur Verfügung.

Screenshots & Videos

AT Internet

Screenshots & Videos