Aifora vs. Optimizely Campaign

What is aifora?

aifora is a retail automation platform that targets retailers of all kinds. It uses artificial intelligence to transform data into actionable insights and thus optimize merchandise management. The platform provides features such as price automation and inventory automation. With these tools, users can determine data-driven prices across all product categories and distribution channels and optimize inventory levels. aifora's pricing model is not explicitly stated. Interested customers can request a demo to obtain further information.

What is Optimizely Campaign?

Optimizely Campaign is a professional omnichannel marketing software that allows users to create, send, and evaluate campaign mailings. According to its own statements, the simple and powerful editor supports in the creation and editing of one-shot campaigns as well as more complex marketing automations. In addition to emails, it is also possible to contact customers event-based and personalized via print, SMS, web push and mobile push. Optimizely Campaign seamlessly integrates with popular web analytics, e-commerce, and CRM systems. Users can utilize and expand APIs with various additional functions. Optimizely is a partner of the Certified Senders Alliance (CSA) and participates in their allowlisting program, which simultaneously guarantees the GDPR compliance of a sender's email marketing processes. The CSA allowlisting enables preferred delivery and better inbox placement with participating Internet service providers. According to the company, a total delivery rate of 99.8% is achieved.