AIC Marketing Automation vs. socialPALS

socialPALS is a software solution for local, digital trade marketing. The B2B platform connects brands and associations with their decentralized sales network. The goal is an effective, joint promotion of the range of products or services. Brands make CI-compliant marketing content available on the platform and reach local target groups via the digital channels of their trade partners. After a one-time registration, dealers activate turnkey campaigns with 1-click and reach their potential customers through professional online advertising around their respective location - without time or special knowledge. The special thing about it: the campaigns are financed on the part of the brand on the basis of advertising cost subsidies and are therefore completely free for the trade. In addition to the content calendar and a landing page builder, socialPALS offers meaningful reporting on the KPI dashboard and personal, telephone support. The company counts (as of the end of 2022) around 190 brands as its customers - including Casio, Weber, AEG, Samsonite or LiquiMoly - and over 13,000 dealers as its customers.

With socialPALS, brands can:

• Ensure CI-compliant marketing
• Reduce wastage
• Increase brand awareness
• Increase PoS reach
• Generate leads
• Measure advertising impact transparently

Dealers can use socialPALS to:

• Implement professional online advertising
• Reach local target groups
• Gain new customers
• Increase sales
• Save time and money
• Increase customer loyalty