AIC Marketing Automation vs. socialPALS

The AIC Marketing Automation Studio is a cloud-based platform for AI-powered, automated, cross-channel customer engagement. It helps businesses optimize marketing processes, increase customer retention, and boost conversion rates by enabling real-time personalized marketing campaigns while ensuring the highest level of data security.

Core components of the AIC Marketing Automation Studio:

Customer Data Platform: Central storage and processing of customer data for a comprehensive view of the customer, used for personalization and audience segmentation.
Automation Workflow: Automation of marketing processes and campaigns across multiple channels, including complex workflows to enhance efficiency.
Content Creation: Creation and management of personalized templates for customer communication across various channels to deliver relevant and targeted content.
Customer Analytics: Analysis of customer behavior and interactions for continuous campaign optimization and identification of trends and patterns.
Predictive Analytics: AI-powered models that allow for the prediction of future customer behavior, enabling personalized recommendations such as "Next Best Offer."
Personalization: Targeted communication and individualized customer engagement based on the data and insights gained to maximize campaign relevance.

What is socialPALS?

socialPALS is a software solution for local, digital trade marketing. The B2B platform connects brands and associations with their decentralized sales network. The goal is an effective, joint promotion of the range of products or services. Brands make CI-compliant marketing content available on the platform and reach local target groups via the digital channels of their trade partners. After a one-time registration, dealers activate turnkey campaigns with 1-click and reach their potential customers through professional online advertising around their respective location - without time or special knowledge. The special thing about it: the campaigns are financed on the part of the brand on the basis of advertising cost subsidies and are therefore completely free for the trade. In addition to the content calendar and a landing page builder, socialPALS offers meaningful reporting on the KPI dashboard and personal, telephone support. The company counts (as of the end of 2022) around 190 brands as its customers - including Casio, Weber, AEG, Samsonite or LiquiMoly - and over 13,000 dealers as its customers.

With socialPALS, brands can: